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Real Philippine Travel Agents:
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Philippine Airlines (PAL) began life with a noble mission: to serve as a partner in nation-building. With this in mind, PAL took to the skies on 15 March 1941, using a Beech Model 18 aircraft amid the specter of a global war. It became Asia's first airline.
PAL through the years
Since then, PAL deeply involved itself in
shaping the course of historic events. With its
every takeoff and touchdown, PAL planted the
seed of growth.
PAL has become one of the most respected
airlines around the world with a young and
modern fleet of aircraft and a route network
that spans 32 foreign cities and 20 domestic
points.
Service excellence
PAL's excellent service has won the hearts
of travelers worldwide. This trademark has
distinguished it from the pack and has stood
guard in an environment that has grown more
competitive by the day.
But PAL does not sit on its laurels. Realizing
that it owes its success to its loyal
passengers, PAL launched a campaign called "Call
for excellence" to serve its market better.
Embracing e-business
PAL began embracing electronic commerce with
the introduction of its Online Booking service
that accepts ticket purchases and credit card
payments for all flights. A new, improved
website was also launched to serve the
customers' needs more quickly and efficiently.
A promising future
The future for PAL has never been more
promising. Its' more than six decades of service
has given the airline a greater sense of
purpose, a rising pride in its product and a
confidence born out of having survived probably
the worst.
These will surely win the battles ahead for PAL.